Sunday, August 21, 2011

Personal Brand - Thanks, But No Thanks

Personal Brand - Thanks, but No Thanks

YouTern enjoins the conversation about personal brands in their article:  YouTern’s Weekly “You Can’t Miss This!…” From Around the Blogosphere | The Savvy Intern by YouTern:

"To many, “personal branding” has become a catch-all phrase interpreted to mean “your brand will get you hired”. But as Mark Babbitt points out, a brand is just the packaging. “The purpose of branding is not to get a job”, he says. Personal branding is not a “golden ticket to getting a job.” Unless the branding has a purpose… a product behind the brand, if you will… building your brand is pointless."

We (YouTern) Believe

"Product Quality will always be the most important attribute. Packaging can always be adjusted, but the product needs to speak for itself."

We look at some widely recognized personal brands: Terrell Owens, Dennis Rodman, Paris Hilton (who was born into a personal brand, and has done much to tarnish it), the Jersey Shore persona and Abercrombie (willing to marry their brand to the poser class), the Real-Personally-Branded Housewives of Atlanta, Chicago, New York, la-la land, Tiger Woods, Jimmy Swagart, the Kardasians..."

I believe:

  • Brand belongs to products.
  • Behavior, character, and reputation belong to people.

The Bottom Line

"The superior man is modest in his speech, but exceeds in his actions." Confucius, from the Confucian Analects, 14:29 (Free Kindle Version).


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